Buzz
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May 15, 2008
Renaissance Wins Seven Prestigious Laurel Awards
Renaissance Creative took home seven prestigious awards at the 14th Annual Laurels, an annual event honoring the “Best of the Best” sponsored by the Sales and Marketing Council (SMC) of the Northeast Florida Builders Association (NEFBA).
The judges acknowledged Renaissance Creative’s advertising, marketing and branding success in several categories including Best Logo, Best Brochure for an Associate, Best Color Ad (over ½ page), Best Black/White Ad (1/2 page), Best Direct Mail Piece, Best Billboard and Best Sales Center (over 800-square feet.)
Headed by company president and co-creative director Tim Hamby, along with partners and co-creative directors Matt Britt and Architect Ed Bondi, the company’s continued success at The Laurels is due, in part, to a strong commitment to team oriented problem solving. A panel of judges from across the country confirmed the firm’s approach.
“We’re always looking to tackle a project in a unique and creative way,” Hamby said. “The fact that we’ve got one of the most incredibly gifted teams in the nation, and a close working relationship with our clients, is what allows us to produce award winning brand campaigns and stay ahead of market trends.”
In the category of Best Logo, the team used striking visuals and colors to represent the centerpiece of the marketing campaign for Salida del Sol, a new condominium community in St. Augustine.
Renaissance Creative’s own Best Brochure for an Associate consisted of a hard cover signature brochure created to showcase the firm’s expertise in marketing and brand development.
The color ad for Palencia, a master planned community in St. Johns County, was designed to take advantage of its stunning Intracoastal setting and its decade-long name recognition. In magazines inundated with competitors, the simplicity of this campaign extended through the succinct, yet plain forward copy.
Heritage at Deerwood’s “Well Planned for Life” black and white floor plan ad was anything but ordinary. Doing away with the traditional entrance and walk-in closet description for a condominium home, Renaissance chose more creative copy such as “leave your worries at the door” and “hers and hers” walk-in closets (sorry, guys).
Capturing the architectural integrity of a new neighborhood was essential in Renaissance’s design of Rivertown’s Sales Center. The concept successfully conveys specific information, clearly demonstrating value and desired riverfront locale as it showcases the community’s uniqueness and amenities.
The winning direct mail piece announced a one-day only home site for the coastal Georgia community of NorthShore. To differentiate from a multitude of other land offerings, Renaissance developed a strategy to increase perceived value by creating a sophisticated and striking chocolate floral pattern complemented by a gold logo with a crest.
Durbin Crossing’s “Kiss the Bridge Good-bye” billboard seizes the attention of daily commuters traveling over the three-mile Buckman Bridge—sometimes a rush hour nightmare. The message—that moving to a new home in this master planned community would free up a lot of time and ease stress—is sure to persuade drivers.
The black-tie ceremony was recently held at the Hyatt Regency Riverfront. Renaissance Creative won five Laurel Awards in 2006.
Renaissance Creative offers comprehensive marketing, advertising, public relations, web design and brand development. Since 1996, the highly successful company has won over 70 awards for its outstanding creative and marketing communications. The Jacksonville Business Journal cited the Renaissance Creative as Jacksonville’s 25th fastest growing private company in 2007 and A Top 25 Best Places to Work in 2008.
