October 12th, 2009
The other day, while sifting through some strands of wisdom in Lee Clow’s beard (Twitterstream of Lee Clow, Chairman of TBWA Worldwide), I came across this interesting tweet:
“Can a Beard blush? RT @bogusky: Flip-flopping to success http://post.ly/45kX.”
September 02nd, 2009
Did anyone happen to catch the recent 60 Minutes interview of Coldplay frontman, Chris Martin? If you didn’t, check it out at the provided link, before continuing with this blog.
August 21st, 2009
I recently came across an interesting discussion on Linkedin regarding effective graphic design. The original post was called, “Creating a Graphic Design Piece that Sells,” by a person who was promoting a direct marketing firm. Stating, “Here’s what all great pieces have in common” he followed with: “Use one dominant element per page; minimize typeface variety; utilize white space; use informational graphics where appropriate; and make the logo visible.”
June 19th, 2009
In case you missed it, June 13th, 2009 marked the occasion for the World Naked Bike Ride (WNBR) when thousands of unabashed, planet-loving souls took to the streets en masse and au natural to celebrate the non-polluting effects of bike riding.
May 18th, 2009
In challenging economic times, the natural response of many companies is to cut back on marketing. A new survey by the American Association of National Advertisers reported that 77% of marketers plan to reduce their media budgets in 2009. In fact, down economies are when businesses need to increase their marketing efforts. Marketing during periods of decline not only enables companies to more easily capture the limited amount of available work during slowdowns, but also to increase market share permanently, when conditions improve.
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
