Make belief – The official blog of Renaissance Creative

Even though his face was really made for TV, Renaissance Creative’s Social Media Strategist, Ben Lamothe will be working out his vocal chords this coming Monday. Ben will be joining host, Melissa Ross, on our local NPR / PBS affiliate, 89.9FM’s “First Coast Connect” at 9am (7/12/10), to discuss the Crisis in the Gulf. Ben will specifically be addressing BP’s social media response to the crisis. After a fumbling start, BP now has substantial social media strategy in place- but is it working, or being upstaged by Twitter’s satirical BPGlobalPR? Ben will let us know his thoughts. This is educational stuff, so tell your boss to “Back off!” (…or “Tune in!”).

If you’re a home builder trying to position your company as a leader in the crowded eco-marketplace, take a moment and think about who your green consumers are and what they truly care about.

That person who just whizzed by in a Prius with the “My mother is Earth” bumper sticker may be motivated less by altruism and more by self-interest.

In case you missed it, June 13th, 2009 marked the occasion for the World Naked Bike Ride (WNBR) when thousands of unabashed, planet-loving souls took to the streets en masse and au natural to celebrate the non-polluting effects of bike riding.