In the gold rush to be on every emerging social network, have the most followers or friends, and be seen as a trailblazer in the field, many have focused their efforts on the mass market. That’s understandable, because that’s where the most users are. But as social media has matured, its user base has diversified in numerous ways.
Among them is wealth.
Spend time using Twitter or Facebook and you’ll soon realize that the only “rich people” who use it regularly are celebrities or entertainers, who are trying to communicate with the masses. The area between middle class and celebrity, in terms of personal wealth, has become a robust audience for social networks. They might have a Twitter or Facebook profile, but that won’t be the place they do most of their social networking. Many have decided to join ultra-exclusive social networks exclusively for people like themselves — the rich and famous.
