Dear Clients, Friends and Business Partners,
I am writing you today to deliver some sad and unfortunate news. After 15 years in business, my wife Gretchen and I have made a decision to close our firm, Renaissance Creative.
October 10th, 2011
Dear Clients, Friends and Business Partners,
I am writing you today to deliver some sad and unfortunate news. After 15 years in business, my wife Gretchen and I have made a decision to close our firm, Renaissance Creative.
August 22nd, 2011
Who says internships don’t pay?! Raquel “Roxie” Lute is the perfect example of an intern who joins a company on a part-time basis, then proceeds to make themselves so valuable, the firm can’t afford to lose them upon graduation! After interning for 3 months prior to her graduation from the University of North Florida, Roxie accepted a full-time position as Public Relations Specialist at Renaissance Creative. Nice work, Roxie! Just the way your professors drew it up.
Roxie earned her Bachelor of Science in Communications at UNF, with concentration in Public Relations. A social-savvy digital native, Roxie brings youth, energy and an ever-flowing number of new ideas to the Renaissance team, not to mention a “roaming gnome” that seems to have to have begun randomly appearing in different areas of our offices the day Roxie moved in (No one knows why… No one asks why… We just inherently know to stay calm and not touch it, or look at it directly in the eyes.)
At UNF, Roxie was a strong contributor to the Public Relations Student Society of America (PRSSA), serving as Vice President. She also served as Account Executive for the University of North Florida’s student-run public relations firm, giving her the real-world skills and leadership qualities needed for her professional career. Roxie also brings practical experience from the Connecticut Public Broadcasting Network and the Children’s Home Society of Florida. She is continuing to pursue her Masters in Business Administration at the University of North Florida, while helping with accounts like III Forks, Cantina Laredo and Nemours BrightStart! to name a few, here at Renaissance.
August 18th, 2011
Wow, there has been a lot happening here at Renaissance Creative over the past few months– new faces, new brands, new work… and trust us, that’s just the tip of the iceberg. Of course, once we started juggling, we silent on the blog… So much to say, so little time to share it all. Her’s what we’ve been up to.
In March, we bid a fond farewell to Social Media Strategist, Ben LaMothe. Ben moved over to Tampa with his girlfriend, Michelle. Love hurts (although Ben was feeling pretty good about this big step!) Ben secured a client-side gig with BayCare Health Systems where he’s currently running social media for multiple healthcare facilities. Ben was great to work with and excellent at his craft. We’ll miss him, but no worries- we can all keep up with him via his endless number of circles, groups, feeds, streams, posts and status updates! Thanks for your time at Renaissance Creative Ben, your hard work and friendship– and best of luck to you and Michelle in Tampa! (Don’t forget to check out the recently re-opened and re-designed Dali Museum. It’s awesome!)
Although we lost Ben, we were very excited to quickly persuade Stacey Steiner to join us as our new Social Media Director, one of our area’s top talents.
Stacey previously worked as Assistant Marketing Manager for SMG Jacksonville, where for over four years she coordinated marketing, public relations and social media efforts for events held at SMG-managed facilities including EverBank Field, the Baseball Grounds of Jacksonville, Jacksonville Veterans Memorial Arena, Times-Union Center for the Performing Arts, Prime F. Osborn III Convention Center and the Jacksonville Equestrian Center. Stacey holds a Bachelors of Science in Computer Graphics Technology from Purdue University and a Masters in Business Administration from the University of North Florida.
Oh, and did we mention that she also happens to be the Co-founder and Director ofSocial Media Club Jacksonville?!
Most importantly, Stacey is a very cool, highly intelligent and client-focused with all the professional skills necessary to help businesses and brands achieve success through social media marketing including multimedia content creation, distribution and aggregation; online community development and management; and customer relationship management.
Welcome Stacey!
February 24th, 2011
Last night I moderated a panel discussion at the University of North Florida called Strictly Social. The purpose of the event was to bring together professionals in Northeast Florida who use social media every day in their jobs, but who each do very different jobs.
By doing so, I hoped to bring together people with different enough backgrounds, and diverse enough expertise, to facilitate a quality conversation about a range of topics. Now that the event is over, I believe that I was successful.
I’d like to thank both UNF’s PRSSA chapter, and UNF, for both inviting me to speak, and for hosting the event. Without them, it would not have been nearly as successful!
January 31st, 2011
On February 23, I will be moderating a panel discussion at the University of North Florida about the current state of social media and online communities, and where it’s headed next.
I’m very excited about this event, and have some hope that it could become a recurring event. I’ve been thinking about putting together an event like this for a little while. So when I was approached by two representatives from UNF’s chapter of PRSSA, I jumped at the chance.
The plan, initially, was that I would speak to the chapter members about social media. However, once I got to thinking about it, I saw how this event could potentially be something much bigger.
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.