August 30th, 2010
There’s a new report out today by Pew that shows a considerable growth in the number of people aged 50+ who are using social media. Statistics have been trending upward for a while, but it appears that the growth is accelerating.
Naturally there is an interest in understanding what this means for people working in marketing. How can this trend be used to benefit brands?
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
