June 16th, 2010
Having a Facebook fan page is one thing. But having a successful Facebook fan page is something else entirely. Many companies and brands are joining Facebook and creating Fan Pages for their products, but most lack a coherent strategy that tales them beyond the act of creating the account.
June 14th, 2010
In the gold rush to be on every emerging social network, have the most followers or friends, and be seen as a trailblazer in the field, many have focused their efforts on the mass market. That’s understandable, because that’s where the most users are. But as social media has matured, its user base has diversified in numerous ways.
Among them is wealth.
Spend time using Twitter or Facebook and you’ll soon realize that the only “rich people” who use it regularly are celebrities or entertainers, who are trying to communicate with the masses. The area between middle class and celebrity, in terms of personal wealth, has become a robust audience for social networks. They might have a Twitter or Facebook profile, but that won’t be the place they do most of their social networking. Many have decided to join ultra-exclusive social networks exclusively for people like themselves — the rich and famous.
June 10th, 2010
After a few too many months of hiring inactivity during this “Great Recession”, Renaissance is pleased to announce that we’ve added a new Team member! Ben LaMothe has joined our firm on a part-time-to-hopefully permanent basis as an online marketing and social media strategist.
Ben has been a guest blogger for such prestigious online communities as Media140.org, Econsultancy.com and FreshNetworks.com. His areas of expertise include developing and implementing unique strategies in Social Media Marketing; Multimedia Content Creation, Distribution and Aggregation; Blogging; Online Community Development (internal and external); Customer Relationship Management (CRM); and Social Customer Relationship Management (SCRM). Ben has worked in industries ranging from non-profits, to farming, IT, luxury marketing, academia, news media, textiles and destination resorts.
January 18th, 2010
Recently, Marc Rapp, a friend and former Art Director at Renaissance Creative and now an independent Creative Director up in NYC, posted a compelling list of predictions for 2010 in his Uniquely the Epitome blog. Marc is a progressive thinker who always operates ahead of the curve and is usually spot on with his thoughts on consumer, cultural and technological trends with respect to marketing, media and design. In his post, Marc asks guests for their own predictions. I left him one of mine, but didn’t want to consume all of his real estate. So, here are the rest of my own thoughts. Feel free to chime in with yours.
January 15th, 2010
If you’re a home builder trying to position your company as a leader in the crowded eco-marketplace, take a moment and think about who your green consumers are and what they truly care about.
That person who just whizzed by in a Prius with the “My mother is Earth” bumper sticker may be motivated less by altruism and more by self-interest.
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
