One way to know if your brand or company is doing well is if a community of customers exists around it online. In the pre-Facebook days, identifying the existence of a community around a brand was not easy. But now, thanks to Facebook and other social platforms, it has become easier.
During a meeting this afternoon with our client, III Forks — Jacksonville, we discussed their Facebook Fan Page, which has attracted 670+ local fans. We discussed ways to create a greater sense of community for its fans, and ways to deliver more value to them.
