Dear Clients, Friends and Business Partners,
I am writing you today to deliver some sad and unfortunate news. After 15 years in business, my wife Gretchen and I have made a decision to close our firm, Renaissance Creative.
October 10th, 2011
Dear Clients, Friends and Business Partners,
I am writing you today to deliver some sad and unfortunate news. After 15 years in business, my wife Gretchen and I have made a decision to close our firm, Renaissance Creative.
February 24th, 2011
Last night I moderated a panel discussion at the University of North Florida called Strictly Social. The purpose of the event was to bring together professionals in Northeast Florida who use social media every day in their jobs, but who each do very different jobs.
By doing so, I hoped to bring together people with different enough backgrounds, and diverse enough expertise, to facilitate a quality conversation about a range of topics. Now that the event is over, I believe that I was successful.
I’d like to thank both UNF’s PRSSA chapter, and UNF, for both inviting me to speak, and for hosting the event. Without them, it would not have been nearly as successful!
January 13th, 2011
Yesterday I spoke at the Creative Company conference in Five Points, which was organized by the advertising and marketing firm Wingard Creative.
My talk focused on the importance of a business or corporation creating an online community for its customers. I used examples from companies such as Sony, Starbucks, Target, Southwest Airlines and more, to illustrate my point.
I used examples of branded communities across different social networks: Facebook, Twitter, DailyMile, Last.FM, Foursquare and Goodreads.Each of these networks has a different function, but each has the capacity to host a branded online community.
After I was finished speaking, I realized that there were other platforms that exist that could also house a branded community, including Quora, LinkedIn, DailyBooth and Formspring.me.
September 21st, 2010
Today Foursquare added a new feature to its web site: Buttons.
This means the most to businesses actively using Foursquare, because it makes it possible to create buttons for individual locations and embed them on a web site as a button. Here’s the official word from Foursquare’s blog:
September 08th, 2010
While having a dynamic web site is something most businesses should have, if you’re a small company just starting out, it might look more like an additional expense than a genuine resource.
For companies facing that decision, let me remind you that while Facebook is at its heart a social platform, it also serves all of the same functions as a very basic web site.
If your company trying to develop a web presence in the most cost-effective way possible, consider taking the amount you would have spent on a web site and apply it towards developing your business’s Facebook profile.
Here’s why:
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.