Make belief – The official blog of Renaissance Creative

Keep Thinking Forward

 Dear Clients, Friends and Business Partners,

I am writing you today to deliver some sad and unfortunate news. After 15 years in business, my wife Gretchen and I have made a decision to close our firm, Renaissance Creative.


As most of you are aware, prior to 2007, our business was primarily residential and resort real-estate focused with 27 employees doing about $5 million / yr. annually. Indeed, during this time period, we were named one of the city’s “50 Fastest Growing Companies” five times by the Jacksonville Business Journal in 2002; 2004; 2005; 2006; 2007,  as well as one of Jacksonville’s “Best Places to Work” in 2007.

The sudden collapse of the real estate market was a significant shock to our system that required painful downsizing coupled with a complete, capital-intensive diversification of our client base. And while  we had made substantial progress and continued to grow on these fronts, unfortunately, after giving it our most sincere best efforts, the fixed overhead associated with our now-8 member team, combined with the continuing challenges of the larger economy, left us with little alternative. 

We have been blessed to have had an extremely talented group of creative professionals here for all of these past 15 years and you should be aware that our still highly capable core team, led by partner, Ed Bondi, will be continuing to service accounts, operating as a consortium. Call it Renaissance 2.0. It is our expectation that they will be able to continue successfully in a new and more efficient operating structure, and I would encourage you to please continue to support them with your business, and referring them to your friends and associates. During the months to come, you will continue to be able to contact them (and me) via their current RC emails, as well as via their personal contact numbers.

Together, with the help of all of you- our valued clients, friends and business partners, we have produced an extraordinary volume of memorable work that we will forever be proud of. It is disheartening to see businesses like ours everywhere struggle in this difficult, stubborn economy, but I am certain that “American Exceptionalism” will continue to prevail, and that things will eventually improve for all of us.

Just as our team is doing, Gretchen and I move forward not only with sadness, but also with an inherent optimism, drive and excitement that cannot be extinguished to meet all challenges in front of us, and seek new opportunities as well. We have long put 100% of our faith in Jesus Christ, operated by His will and on His timeline. Choosing to do so has never failed us; just the opposite. We have always been, are and will continue to be richly blessed! We are grateful for these blessings, to which all of you have for so long, contributed. We thank you from the bottom of our hearts.

Sincerely,
Tim Hamby
President / Co-Creative Director

Renaissance gets #strictlysocial

Last night I moderated a panel discussion at the University of North Florida called Strictly Social. The purpose of the event was to bring together professionals in Northeast Florida who use social media every day in their jobs, but who each do very different jobs.

By doing so, I hoped to bring together people with different enough backgrounds, and diverse enough expertise, to facilitate a quality conversation about a range of topics. Now that the event is over, I believe that I was successful.

I’d like to thank both UNF’s PRSSA chapter, and UNF, for both inviting me to speak, and for hosting the event. Without them, it would not have been nearly as successful!

Read more

My talk at the Creative Company conference

Yesterday I spoke at the Creative Company conference in Five Points, which was organized by the advertising and marketing firm Wingard Creative.

My talk focused on the importance of a business or corporation creating an online community for its customers. I used examples from companies such as Sony, Starbucks, Target, Southwest Airlines and more, to illustrate my point.

I used examples of branded communities across different social networks: Facebook, Twitter, DailyMile, Last.FM, Foursquare and Goodreads.Each of these networks has a different function, but each has the capacity to host a branded online community.

After I was finished speaking, I realized that there were other platforms that exist that could also house a branded community, including Quora, LinkedIn, DailyBooth and Formspring.me.

Read more

Foursquare continues its march to mainstream

Today Foursquare added a new feature to its web site: Buttons.

This means the most to businesses actively using Foursquare, because it makes it possible to create buttons for individual locations and embed them on a web site as a button. Here’s the official word from Foursquare’s blog:

Read more

Don’t need a biz web site? Use Facebook

While having a dynamic web site is something most businesses should have, if you’re a small company just starting out, it might look more like an additional expense than a genuine resource.

For companies facing that decision, let me remind you that while Facebook is at its heart a social platform, it also serves all of the same functions as a very basic web site.

If your company trying to develop a web presence in the most cost-effective way possible, consider taking the amount you would have spent on a web site and apply it towards developing your business’s Facebook profile.

Here’s why:

Read more