Make belief – The official blog of Renaissance Creative

“Safe” is Risky: What Creatives Can Learn from Lindsey Vonn, Bode Miller & Other Olympic Athletes:

The 2010 Winter Olympics are behind us and I for one am sad to see them go. There were so many compelling moments that defined the Vancouver Games for me, from snowboarder Shaun White’s incredible Double McTwist 1260 in the half-pipe (a trick only he can perform); to Apolo Ohno passing the Chinese team in the anchor lap of the 5000 meter short track relay to become the most decorated American in Winter Olympic history; to the final frantic seconds of regulation and overtime in the US–Canada gold medal hockey game. But nothing brought me to edge of my seat like Lindsey Vonn and Bode Miller’s exhilarating performances in the men’s and women’s downhill.
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2010 Predictions: The Year Ahead


Recently, Marc Rapp, a friend and former Art Director at Renaissance Creative and now an independent Creative Director up in NYC, posted a compelling list of predictions for 2010 in his Uniquely the Epitome blog. Marc is a progressive thinker who always operates ahead of the curve and is usually spot on with his thoughts on consumer, cultural and technological trends with respect to marketing, media and design.  In his post, Marc asks guests for their own predictions. I left him one of mine, but didn’t want to consume all of his real estate. So, here are the rest of my own thoughts. Feel free to chime in with yours.
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The Beach Boy, The Rebel & The Mad Man. Authentic Wisdom From Bogusky, Clow & Hughes

TRUTH
The other day, while sifting through some strands of wisdom in Lee Clow’s beard (Twitterstream of Lee Clow, Chairman of TBWA Worldwide), I came across this interesting tweet:

“Can a Beard blush? RT @bogusky: Flip-flopping to success http://post.ly/45kX.”

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The Creative Process of Coldplay (Take Notes)

Did anyone happen to catch the recent 60 Minutes interview of Coldplay frontman, Chris Martin? If you didn’t, check it out at the provided link, before continuing with this blog.
coldplay1
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Effective Marketing and Design: Why Collaboration Needs to Be Standard

collabI recently came across an interesting discussion on Linkedin regarding effective graphic design. The original post was called, “Creating a Graphic Design Piece that Sells,” by a person who was promoting a direct marketing firm. Stating, “Here’s what all great pieces have in common” he followed with: “Use one dominant element per page; minimize typeface variety; utilize white space; use informational graphics where appropriate; and make the logo visible.”
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