Make belief – The official blog of Renaissance Creative

Keep Thinking Forward

 Dear Clients, Friends and Business Partners,

I am writing you today to deliver some sad and unfortunate news. After 15 years in business, my wife Gretchen and I have made a decision to close our firm, Renaissance Creative.


As most of you are aware, prior to 2007, our business was primarily residential and resort real-estate focused with 27 employees doing about $5 million / yr. annually. Indeed, during this time period, we were named one of the city’s “50 Fastest Growing Companies” five times by the Jacksonville Business Journal in 2002; 2004; 2005; 2006; 2007,  as well as one of Jacksonville’s “Best Places to Work” in 2007.

The sudden collapse of the real estate market was a significant shock to our system that required painful downsizing coupled with a complete, capital-intensive diversification of our client base. And while  we had made substantial progress and continued to grow on these fronts, unfortunately, after giving it our most sincere best efforts, the fixed overhead associated with our now-8 member team, combined with the continuing challenges of the larger economy, left us with little alternative. 

We have been blessed to have had an extremely talented group of creative professionals here for all of these past 15 years and you should be aware that our still highly capable core team, led by partner, Ed Bondi, will be continuing to service accounts, operating as a consortium. Call it Renaissance 2.0. It is our expectation that they will be able to continue successfully in a new and more efficient operating structure, and I would encourage you to please continue to support them with your business, and referring them to your friends and associates. During the months to come, you will continue to be able to contact them (and me) via their current RC emails, as well as via their personal contact numbers.

Together, with the help of all of you- our valued clients, friends and business partners, we have produced an extraordinary volume of memorable work that we will forever be proud of. It is disheartening to see businesses like ours everywhere struggle in this difficult, stubborn economy, but I am certain that “American Exceptionalism” will continue to prevail, and that things will eventually improve for all of us.

Just as our team is doing, Gretchen and I move forward not only with sadness, but also with an inherent optimism, drive and excitement that cannot be extinguished to meet all challenges in front of us, and seek new opportunities as well. We have long put 100% of our faith in Jesus Christ, operated by His will and on His timeline. Choosing to do so has never failed us; just the opposite. We have always been, are and will continue to be richly blessed! We are grateful for these blessings, to which all of you have for so long, contributed. We thank you from the bottom of our hearts.

Sincerely,
Tim Hamby
President / Co-Creative Director

Renaissance gets #strictlysocial

Last night I moderated a panel discussion at the University of North Florida called Strictly Social. The purpose of the event was to bring together professionals in Northeast Florida who use social media every day in their jobs, but who each do very different jobs.

By doing so, I hoped to bring together people with different enough backgrounds, and diverse enough expertise, to facilitate a quality conversation about a range of topics. Now that the event is over, I believe that I was successful.

I’d like to thank both UNF’s PRSSA chapter, and UNF, for both inviting me to speak, and for hosting the event. Without them, it would not have been nearly as successful!

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Strictly Social

On February 23, I will be moderating a panel discussion at the University of North Florida about the current state of social media and online communities, and where it’s headed next.

I’m very excited about this event, and have some hope that it could become a recurring event. I’ve been thinking about putting together an event like this for a little while. So when I was approached by two representatives from UNF’s chapter of PRSSA, I jumped at the chance.

The plan, initially, was that I would speak to the chapter members about social media. However, once I got to thinking about it, I saw how this event could potentially be something much bigger.

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How restaurants can use social media

Back in June I wrote about how restaurants can use social media on a daily basis to drive customers in, and generate conversation online. My example breaks the day down into different parts, and offers an explanation of what could be done for each.

Today I came across a broader explanation, in the form for a flowchart.

It was developed by Spork Media, a New York-based consultancy that caters (no pun intended) to the restaurant industry, to help restaurant owners develop their business’s digital and social media footprint.

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Grocery stores going social

Today Pace Communications released a breakdown of where most of the major grocery store chains in the U.S. stand with regard to total number of followers on Facebook, Twitter, YouTube and Flickr.

The results were surprising in part because it painted a clear picture of how little this industry has invested in social, outside of major players such as WalMart and Target.

While the retail and food service industries have been quick to jump into social media, food retail (grocery stores, etc) appear to be more hesitant.

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