Last night I moderated a panel discussion at the University of North Florida called Strictly Social. The purpose of the event was to bring together professionals in Northeast Florida who use social media every day in their jobs, but who each do very different jobs.
By doing so, I hoped to bring together people with different enough backgrounds, and diverse enough expertise, to facilitate a quality conversation about a range of topics. Now that the event is over, I believe that I was successful.
I’d like to thank both UNF’s PRSSA chapter, and UNF, for both inviting me to speak, and for hosting the event. Without them, it would not have been nearly as successful!
Panelists who appeared on the panel were:
Jason Sadler, Founder of IWearYourShirt.com
Aliera Peterson, Social Media Manager at Dalton Agency
Lauren Teague, Fan Outreach and Social Media Manager at PGA TOUR
Jason Pratt, Public Affairs Consultant at Mayo Clinic Center for Social Media
The panel tackled the following topics:
- What does the shifting age demographics within social media mean, both for individuals and for brands?
- What does a successful online community look like? How can one be built?
- The state of the “Check-In”. What is the long-term viability of this? In your view, is it here to stay? How will it evolve over the next few years?
- What role will niche/topic-specific social networks fulfill over the next few years?
- How will social media’s role in customer service change over the next few years?
- What is the future of of q&a sites in social, both for personal web use, and for brands?
Almost 50 people were in attendance for discussion, and lots of tweeting was happening. To see all that was said, follow the hash tag #strictlysocial on Twitter.
Here are some of the more interesting quotes/tweets from the evening:
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We’d again like to thank everyone who came out to the event last night!
Since this event went well, we hope to put together another one in the near future. When that happens, we will write about it here.