Earlier this week Kevin Rose, founder and CEO of Digg.com posted a tweet announcing the launch of his friends’ new site, fflick.com. This site was utterly new to me. I hadn’t heard any chatter, or read any analysis. Sometimes that’s the best way to come across interesting sites — on your own, without preconceptions.
The page loaded and almost immediately, I knew what it was and how potentially great it could be.
Using the tag line “Instant movie reviews from you and your friends. Is that $12 movie ticket worth it? Find out!”, fflick.com capitalizes on the fact that Twitter has become the go-to place where people give their 140-character reviews and reactions to movies they just saw, plan on seeing or just have a general opinion about.
What fflick.com does is make sense of the madness. Once you log-in via your Twitter account (using Oauth), you are shown your most recent tweets that mention a film, along with recent film-related tweets posted by people you follow.
The goal is to give you, the movie watcher, an idea of what the Twittersphere — and your friends — think about the movies that are playing in theaters. If it sounds obvious, then you would be correct. There are a few other web sites that aim to do the same thing, but they do not do it nearly as well.
Sentiment analysis is a lively topic of discussion in the social media and PR blogs and industry titles. Some suggest that sentiment analysis is valuable, while others believe that sentiment analysis does not provide clear enough answers to make anything actionable.
I wrote earlier this week that we’re in the early days of social media. Sentiment analysis is part of the next step. I’m hesitant to offer any predictions about what will happen next, or how sentiment analysis in social media will evolve. But one thing that I do feel confident in saying is that sentiment analysis will continue to segment: Movies, books, running apparel, and so on.
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