Back in June I wrote about how restaurants can use social media on a daily basis to drive customers in, and generate conversation online. My example breaks the day down into different parts, and offers an explanation of what could be done for each.
Today I came across a broader explanation, in the form for a flowchart.
It was developed by Spork Media, a New York-based consultancy that caters (no pun intended) to the restaurant industry, to help restaurant owners develop their business’s digital and social media footprint.
Check out the flowchart here:
The reason this works so well is that it looks at the big picture. Successful social media and online community strategies are built around outposts that each direct users/customers back to the business’s digital HQ, which in this case is the official web site.
In March of this year, Michael Hyatt, CEO of Thomas-Nelson, wrote a great post about what he calls a “Social Media Framework” on his blog, which I encourage you to read.
When it is done right, restaurants can use social media, online communities and even content in a way that encourages online buzz and brings in new customers.
While each business and restaurant requires its own individual strategy, the above flowchart is a good starting point for any restaurant looking to dabble in social media for the first time.
Photo credit: Cedric Leclere/Flickr