Last week I wrote a post about whether your company needs an online community manager. In today’s business climate, it’s becoming an increasingly important position to have as part of your staff. I still believe that.
But the post I read this morning by Richard Millington, an online community consultant, made me realize that while some companies can make due with just one community manager, larger companies will need a team.
Richard breaks it down into five roles: The Friend, The Recruiter, The Enforcer, The Editor, and The Entrepreneur.
If your community is growing and you need to recruit more people, it makes sense to split these roles. Let the editors focus on content, the entrepreneurs focus on business development and the recruiter recruit.
While you likely don’t need to hire five people to cover these roles, you will need more than one person in order for your community (or communities) to be effective. Some of these roles will become larger than others — your brand or company may need a more active Enforcer.
Each company is different, and so, each company’s online community is different. It’s hugely important to understand what your community is like, what makes your community members tick and ultimately what makes them react.
Once you know this, you can make more informed choices about how to develop your online community management support team.
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