Recently, Marc Rapp, a friend and former Art Director at Renaissance Creative and now an independent Creative Director up in NYC, posted a compelling list of predictions for 2010 in his Uniquely the Epitome blog. Marc is a progressive thinker who always operates ahead of the curve and is usually spot on with his thoughts on consumer, cultural and technological trends with respect to marketing, media and design. In his post, Marc asks guests for their own predictions. I left him one of mine, but didn’t want to consume all of his real estate. So, here are the rest of my own thoughts. Feel free to chime in with yours.
Make belief – The official blog of Renaissance Creative
January 18th, 2010
2010 Predictions: The Year Ahead
January 15th, 2010
Green Consumers want to “Save the Planet!” …Well, not really.
If you’re a home builder trying to position your company as a leader in the crowded eco-marketplace, take a moment and think about who your green consumers are and what they truly care about.
That person who just whizzed by in a Prius with the “My mother is Earth” bumper sticker may be motivated less by altruism and more by self-interest.
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
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