I recently came across an interesting discussion on Linkedin regarding effective graphic design. The original post was called, “Creating a Graphic Design Piece that Sells,” by a person who was promoting a direct marketing firm. Stating, “Here’s what all great pieces have in common” he followed with: “Use one dominant element per page; minimize typeface variety; utilize white space; use informational graphics where appropriate; and make the logo visible.”
Make belief – The official blog of Renaissance Creative
August 21st, 2009
Effective Marketing and Design: Why Collaboration Needs to Be Standard
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
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