April 03rd, 2009
Recently, while driving to work and listening to automotive executives getting scorched by Congress on satellite radio, I found myself shaking my head in astonishment at these embattled CEO’s. Like many, it wasn’t the “spectacle” of their treatment that shocked me, but the way these top-level leaders seemed plaintively disconnected with us ordinary folk-aka, their customers.
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
