Recently, as part of a theological study I’m involved in with my Church (called Blueprint for Life, co-authored by Michael Kendrick and Ben Ortlip), I came across a terrific illustration of the importance of, “thinking forward”. The study utilized a short historical essay on the WWII-era Pomeranian Calvary Brigade of the Polish army to highlight the relative value of time when taken in consideration of planning only for “today”, vs. planning for “eternity”.
Make belief – The official blog of Renaissance Creative
February 24th, 2009
Thinking Forward: The Importance of Innovation & Anticipation
February 13th, 2009
I feel bad about my back. And other words from the heart.
It was nice of you not to say anything about my back.
How did I find out that I have a problem?
Well, the Live Search team at Microsoft recently released its list of the top, “How to…” search terms for 2008 and one of the contenders was, “How to lose back fat.”
February 03rd, 2009
The End Is Near: The Snuggie Succeeds
Another sign of the apocalypse: In case you haven’t heard, The Snuggie (Yes, that Snuggie!) has sold out! I am officially reconsidering everything I thought I knew about marketing. Hot off the Advertising Age newswire comes 2009’s most compelling story, which reveals that The Snuggie sold over 4 million units in (3) months last year, resulting in over $40 million in sales, and a 4-6 week waiting list.
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
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