January 19th, 2009
Recently a prospective client, in the course of attempting to pay us a compliment, noted our reputation as a creative agency that was great at making things, “pretty.”
“Pretty?” Sorry, but we don’t do “pretty.” Or, “good-looking”. Or, “kinda cute”. We do design. Criteria-based design.
January 06th, 2009
We recently experienced a great illustration of the ever-increasing desire for, and nuances involved in, securing inbound links as a strategy to improve page rank in web search results. More about our example in a bit, but first, a little explanation.
Welcome to the blogsite of Renaissance Creative where like-minded souls share insights, observations and trade secrets, as well as intelligent and often opinionated perspective on the rapidly-changing world of marketing, branding and designed communications.
We call our blog, "Make Belief", because when you cut to the core of marketing, you find the truth that makes people believe in a message, a product, company, organization — a brand. If you happen to find yourself informed, inspired, enlightened or amused, please consider sharing us with others who might feel the same.
