Make belief – The official blog of Renaissance Creative

“Branding doesn’t work anymore”.

Hey, I didn’t say it! Jonathan Baskin did in his book, Branding Only Works on Cattle.

Can advertising “misbehave?” And if it can, is that o.k? Here at Renaissance, we recently experienced an incident that prompted us to explore the answers to these questions.

Hi. Welcome to the Renaissance Creative blog. Come on in and pull up a virtual chair. This is the place where we’ll share insights, opinions and trade secrets. Here you’ll get a glimpse inside the fast-paced creative world we live in at RC, and studied (and often opinionated) perspective on an unending variety of issues impacting the rapidly-changing world of marketing, branding and designed communications.