The 2010 Winter Olympics are behind us and I for one am sad to see them go. There were so many compelling moments that defined the Vancouver Games for me, from snowboarder Shaun White’s incredible Double McTwist 1260 in the half-pipe (a trick only he can perform); to Apolo Ohno passing the Chinese team in the anchor lap of the 5000 meter short track relay to become the most decorated American in Winter Olympic history; to the final frantic seconds of regulation and overtime in the US–Canada gold medal hockey game. But nothing brought me to edge of my seat like Lindsey Vonn and Bode Miller’s exhilarating performances in the men’s and women’s downhill.
Recently, Marc Rapp, a friend and former Art Director at Renaissance Creative and now an independent Creative Director up in NYC, posted a compelling list of predictions for 2010 in his Uniquely the Epitome blog. Marc is a progressive thinker who always operates ahead of the curve and is usually spot on with his thoughts on consumer, cultural and technological trends with respect to marketing, media and design. In his post, Marc asks guests for their own predictions. I left him one of mine, but didn’t want to consume all of his real estate. So, here are the rest of my own thoughts. Feel free to chime in with yours.
If you’re a home builder trying to position your company as a leader in the crowded eco-marketplace, take a moment and think about who your green consumers are and what they truly care about.
That person who just whizzed by in a Prius with the “My mother is Earth” bumper sticker may be motivated less by altruism and more by self-interest.
Sending holiday greetings is a corporate tradition — as is giving to good causes. But this year, we did things a little differently.
This month, Renaissance opened a new business online. Sanctitees. A line of tee-shirts featuring the words of Jesus, clothing designed to provoke and intrigue, to generate conversations. Of course, this new venture may generate more conversations. Like, “I thought Renaissance was a real estate marketing & brand development firm. What are you doing making tee-shirts?”
